As part of the rebranding of Destination Toronto they worked with an audio branding agency to create a custom audio logo. They wanted to also be recognize by sound. However, to match that sound with their visual logo, they asked us to create a corresponding animated logo that fit their new sound perfectly.
PROBLEM
A dynamic and extremely quick audio brand that requires visual sychronization
GOALS
Create a unique and versatile animated logo that can be used on a plethora of content . The animation should also represented their dynamic brand.
IMPLEMENTATION
• CREATE A FULL VIDEO WITH NEW AUDIO
• DEVELOPED SEVERAL INTERATIONS WITH AS MANY REVISIONS
• USING ADOBE AFTER EFFECTS TO PRODUCE A TRANSPARENT FINAL LOGO
OUTCOME
4 VIDEOS
- Company overview
- Product commercial
- Designer profile
- Team member Interviews
RESULTS
* 900% viewership increase
• 4x walkin customer volume
• Designer usage increase
